Ölands Turist AB has signed an agreement with Visit Technology Group to implement Citybreak Destination Management System (DMS) using Microsoft .Net technology.

Öland, one of the largest tourist destinations in Sweden, will implement a new common reservation, packaging and distribution platform for the destination across more than 150 suppliers and partners. The Citybreak system is designed to enhance customer value, maximize sales and reduce distribution costs.

Gustaf Öholm, CEO / Director of Tourism Öland said: "We will target a 50% increase in productivity the first year, and I believe the platform will enable the destination to sell higher value products and travel packages to our customers, all seasons."

"With this contract, one of the most popular tourist destinations in Sweden is added to the Citybreak network. Our solution has shown itself to be a very powerful tool for a regional tourist destination such as Öland. We are very happy to sign this agreement and looking forward to support the team to become one of the most popular destinations in northern Europe” says Joakim Stjernstrom, Director Sales & Marketing, Visit Technology Group AB.