Visit Technology Group, a leading provider of internet based travel technology solutions for the tourism industry announced today the appointment of Joakim Stjernstrom as the new Sales and Marketing Director.

Joakim will be responsible for international sales and marketing issues within the Visit Technology Group. Within this role, he will be instrumental in determining future marketing strategy, press and public relations and exhibition presence. In addition, he will head up the sales team and manage their activities. Joakim has joined Visit after six years working in professional sales, marketing and business development at Hoist Hospitality Group. He was latterly responsible for the business development and sales support of hotel technology software products. Prior to his time at Hoist, Joakim founded HotSoft International, one of the leading European Hotel Management System suppliers.

Working with the Visit sales and marketing team, his key aim will be to raise the profile of Citybreak™ as a leading Internet based reservation, packaging and distribution tool. Joakim commented, "Visit incorporates many powerful and unique features which are ideally suited for the travel and tourism industry. I am delighted to have the opportunity to join a company with such a strong reputation for innovation and quality as Visit Technology Group. The company has a loyal customer base and is recognised by respected destination management organisations and tour operators. I am confident that Visit will sustain its position well into the future."

Joakim will be based at the company's base in Gothenburg, but expects to spend a high percentage of time with customers and partners. He added "I am a strong believer in maintaining close contacts with both the market and the partners in order to maximise opportunities for Visit".

Visit Managing Director, Magnus Emilson, commented, "Joakim's commercial and technical experience of the hospitality and travel industry will considerably strengthen our sales and marketing team. He brings considerable experience of the hotel and tourism market place which is a growing sector for the company."